In the United Kingdom, sports betting is dominated by major players like Ladbrokes, Paddy Power and William Hill. None of these major bookmakers accept cryptocurrencies yet because UK and Irish punters are easily able to deposit into their betting accounts using PayPal, Visa, MasterCard or via their local betting shops. This has meant that major UK bookies like Bet365 and Betfred have been slow to adopt cryptocurrencies like Ethereum, Bitcoin Cash, Litecoin or BTC. That might change this year following the announcement that the eToro trading platform has struck a deal with 7 soccer clubs, including Brighton & Hove Albion, Crystal Palace, Cardiff City, Leicester City Football Club, Newcastle United, Southampton and the English Premier League's giant Tottenham Hotspur. Advertising for the crypto investment platform will be featured on tickets, billboards and and other sponsored content. Advertising of crypto in the English Premier League can only be a positive thing as it is one of the most popular soccer leagues in the world and it adds an element of legitimacy to the space. Hopefully major UK and European online bookmakers will take notice and add support for bitcoin to their online cashiers in the near future.