ICO's or Initial Coin Offering are all the rage now and have raised hundreds of billions of dollars so far this year. The whole premise is that you receive a token instead of shares in the company. When the service or app that you funded is finally created, you can then use the token that you purchased to use the app. I have seen a ton of the these ICO's popping up in the online gambling sector as every week their seems to be a new ICO casino or poker room launched. My question is, why do I need a token to play at a casino or poker site? Why can't I just use bitcoin? I don't see the point in having to own a different token for every single service I use. That would get extremely confusing and wasteful because your wallet would be full of these coins/tokens that you never use. If a new casino or poker room has an interesting enough business plan then why don't they just look for investors and launch without a special token. I'll be much happier just gambling with bitcoin rather than having 10 ICO tokens in my wallet.